Category Archives: digital marketing strategy
Measuring ROI with Google Analytics
Your website is a critical part of your overall marketing & advertising efforts. As we all know and hear a lot, it is imperative that we calculate the ROI of our websites to better meet the goals of our businesses, and so that we can simply measure our results. The reality is that for many ... Read more
How Voice Search is Changing Local SEO & Search
People are looking for local businesses like yours by asking their smartphones. If you market your small business, you already know how important SEO is. Local SEO is one of the most important small business marketing tactics to understand for anyone trying to get their site to the top of Google’s rankings, but it’s a complicated subject ... Read more
A Local Boston SEO Trick for Your Testimonial or Location Pages
OK, I am going to share with you a little local seo trick or hack as they say now to improve your local seo rank. I will use the city of Boston for this example since we are based here and most of our audience is too. I hope this helps you improve your local ... Read more
Comparing Cost per Click (CPC), Average Lead Cost and Click thru Rate (CTR) on Google, LinkedIn and Facebook
Not sure whether to use Google, Facebook or LinkedIn ads for your business? Curious how they compare on their average cost per lead, cost per click (CPC) and click thru rate (CTR)? This post will help you determine which is best for your business and budget. First off, I want to point out that whether your business ... Read more
Top 2018 B2B Lead Generation Tactics
Top B2B Lead Generation Tactics 2018 The business to business marketplace in the US and across the globe is one that is ripe with competition. B2B marketers are constantly trying to improve their game and learn some new tactics that can help them increase their revenue and grow market share to out perform their competition. So ... Read more