google mobile guidelines

If you have not heard about this, then please read this note below straight from SearchEngineLand.  It essentially highlights how the loading speed of a mobile site is important to Google.  As most of us SEOs already know, a site’s loading speed is a factor in seo rank, so now it appears that the same rules apply in the mobile arena.  This new guideline from Google gives more of an indication of the how a mobile presence is becoming increasingly important not only for companies but for better rank.  After all, with about a third of the US population carrying a smartphone these days, its pretty obvious that if your online business or service doesn’t not currently have a mobile option for your customers, well you had better start planning.  Also, of note below is Google’s free site speed service which is a great way to quickly test your site as well as mobile one to discover if your site’s performance passes.  Google looks favorably on scores of 70 or higher, but as most of us know minimizing any noticeable delay will definitely help your sites user experience.


“One second.

That’s about how long it took you to read the two words above, and it’s also the focus of Google’s latest advice for webmasters when it comes to developing mobile websites.  The company has published new guidelines that emphasize why sites should deliver above-the-fold content in less than a second. The emphasis there is on the “above-the-fold” aspect; Google isn’t suggesting that entire mobile web pages should be delivered that quickly.

“…the whole page doesn’t have to render within this budget, instead, we must deliver and render the above the fold (ATF) content in under one second, which allows the user to begin interacting with the page as soon as possible. Then, while the user is interpreting the first page of content, the rest of the page can be delivered progressively in the background.”  Simultaneous to the new guidelines, Google has also updated its PageSpeed Insights Tool, which now focuses on the mobile scoring and suggestions ahead of the desktop scoring and includes updates scoring and ranking criteria.”

mobile marketing page speed