Category Archives: content marketing

Content Marketing- Why Blogs Matter & Are Effective Today

 Hey marketers, here is a great read I viewed yesterday from SocialMediaExaminer.com.  With all of the buzz about how pervasive and necessary Social Media is today, this is a very interesting post about how effective blogs are today.  It is quite clear from the research report highlighted below that blogs still carry a lot of ... Read more

If Content Marketing is King, then What’s the Queen?

So we are all familiar with the saying these days in the online marketing world that "Content is King", and if you are not, well then you better get up to speed very quick.  Obviously, the big driver for this is: internet adoption rates in the US surpassing 60% (Pew Research), online media consumption trends ... Read more

Effective Keyword Strategy & Use For Great SEO Results

As any solid SEO strategist knows, an effective content marketing strategy involves a lot of keyword research.  In fact, content marketing really commences with keyword research as it serves as the foundation & backbone for all your campaigns.  Of course your brand and your products would serve as the nucleus beneath this research. So what's ... Read more

Local Search Insight: Don’t Miss Your Local Listing!

 The importance of Local SEO for small businesses in cities is vital to stay ahead of their competition as well as to simply be found.  I was chatting with a friend the other day about his Local SEO tactics and it reminded me of a somewhat recent report that highlighted the cost of having incorrect ... Read more

The Best Free Marketing Tool You Don’t Use

As an online marketing professional who helps companies with their online marketing needs (SEO, social media, mobile marketing, etc.), I have noticed an interesting and somewhat alarming trend in the online marketing world.  I have found over the years that my clients for the most part consistently do not take advantage of Google's Webmaster Tools.  ... Read more