Category Archives: content marketing

Is Your Service Remarkably Good or Bad?

When was the last time you had really great service or even poor service?  I was thinking about this earlier today when I pulled into a full service gas station which I rarely do.  Anyway, the gentleman was cordial and asked what type of gas and if he should fill it up and the transaction ... Read more

4 Questions Every Ecommerce Company Must Answer

Recently, I had the pleasure of meeting Ross Beyler, the head of Growth Spark in Cambridge, and he shared with me his thoughts on how companies in today's online world can be successful.  What I liked about his philosophy is that it is very simple to employ for any online company that wants to increase ... Read more

Selling in an Online World- The New Art of Listening

Anyone remember their first sale? Isn't kind of remarkable how much has changed in the past decade and some. Back in my early to mid twenties, I had a laptop for sales presentations and I used to have to dial in with a phone cord to access the snail like internet back then for on ... Read more

Start Up 101- The Most Common Mistake in Start Ups

I think that most would agree and most studies support the simple fact that most start ups fail due to lack of funds and communication breakdown. In my experience in start ups, I have been fortunate to be a part of successful ones and ones that have failed. In the ones that have gone sour ... Read more

All You Need for Mobile SEO

The Definitive Guide To Technical Mobile SEOAt SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement ... Read more