Category Archives: digital marketing strategy
Search Engines: A Brief History
Search engines are one of the most used tools on the internet, allowing users to easily search for information, products, and services. But, how did search engines come about? Let's take a look at the history of search engines. The first search engine to be created was Archie, created in 1990 by Alan Emtage, a student ... Read more
Is Local SEO Easier? Local SEO Marketing Tips for Boston Small Businesses
Local SEO Overview Local customers are searching for your business’ products and services online all the time, but are you being found? Is your business on the first page of Google or the second? The formula for successful local SEO and a great local search rank on Google includes a host of tactics like business listings, ... Read more
Voice Search: The Rise, Growth and Importance for SEO
If you are familiar with sci-fi content, then you will relate to the parts when the many characters would place commands into giant super computers or mini mobile gadgets that would generate some automation spectacle and ultimately lead to the triumph of the good guys. You probably wondered in awe if talking to gadgets to ... Read more
Search Engine Marketing Part 2 – How To Write Better Ad Copy
If you want your product or service to reach the minds of the general audience, then online advertising is one of the most vital steps your business must take. With the degree of internet usage in the current year, online advertising is indispensable. But, that also means other organizations will be imposing advertisements as well. ... Read more
Search Engine Marketing Part 1 – How To Improve Your Google Ad Quality Score
Part 1 – How to Improve your Google Ad Quality Score An easy way to understand how an Ad or a website is working is to check the contents quality score. A quality score lets the user know about the reach of the content, how relevant the keywords are and how well the campaign is working. ... Read more