Category Archives: digital marketing strategy

Where Local Search is Headed in 2015 & Are You Ready?

With Google's recent Pigeon update which affected a decent percentage of sites with their local search rankings, it is clear that Google is once again pulling the rug from underneath the sites that thought they had somehow beaten the system. The new updates and most if not all of their updates are meant to level ... Read more

Why Simple Website Designs Just Work

“The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” ~ Steve Jobs Ever wonder why we all seem to just love simple homepage designs or simple designs in general?  I was pondering this the other day as I was looking at some of ... Read more

How a Small Local Business Went from Good to Great Using Local SEO

One of my clients who started his own personal fitness business a little over a year ago has done an excellent job at promoting his business online as well as engaging and growing his online audience.  For this post, I thought it would be interesting for other small business owners and marketers to learn a ... Read more

Content Marketing- Why Blogs Matter & Are Effective Today

 Hey marketers, here is a great read I viewed yesterday from SocialMediaExaminer.com.  With all of the buzz about how pervasive and necessary Social Media is today, this is a very interesting post about how effective blogs are today.  It is quite clear from the research report highlighted below that blogs still carry a lot of ... Read more

If Content Marketing is King, then What’s the Queen?

So we are all familiar with the saying these days in the online marketing world that "Content is King", and if you are not, well then you better get up to speed very quick.  Obviously, the big driver for this is: internet adoption rates in the US surpassing 60% (Pew Research), online media consumption trends ... Read more