Category Archives: google ads

Search Engine Marketing Part 2 – How To Write Better Ad Copy

If you want your product or service to reach the minds of the general audience, then online advertising is one of the most vital steps your business must take. With the degree of internet usage in the current year, online advertising is indispensable. But, that also means other organizations will be imposing advertisements as well. ... Read more

Search Engine Marketing Part 1 – How To Improve Your Google Ad Quality Score

Part 1 – How to Improve your Google Ad Quality ScoreAn easy way to understand how an Ad or a website is working is to check the contents quality score. A quality score lets the user know about the reach of the content, how relevant the keywords are and how well the campaign is working. ... Read more

Comparing Cost per Click (CPC), Average Lead Cost and Click thru Rate (CTR) on Google, LinkedIn and Facebook

Not sure whether to use Google, Facebook or LinkedIn ads for your business? Curious how they compare on their average cost per lead, cost per click (CPC) and click thru rate (CTR)?This post will help you determine which is best for your business and budget.First off, I want to point out that whether your business ... Read more