Category Archives: online marketing
Comparing Cost per Click (CPC), Average Lead Cost and Click thru Rate (CTR) on Google, LinkedIn and Facebook
Not sure whether to use Google, Facebook or LinkedIn ads for your business? Curious how they compare on their average cost per lead, cost per click (CPC) and click thru rate (CTR)? This post will help you determine which is best for your business and budget. First off, I want to point out that whether your business ... Read more
Top 2018 B2B Lead Generation Tactics
Top B2B Lead Generation Tactics 2018 The business to business marketplace in the US and across the globe is one that is ripe with competition. B2B marketers are constantly trying to improve their game and learn some new tactics that can help them increase their revenue and grow market share to out perform their competition. So ... Read more
Best FREE SEO Keyword Research Tools & Strategies Today
Best FREE SEO Keyword Research Tools & Strategies Today As any professional SEO or digital marketer with some experience will tell you today, at the heart of any successful digital strategy is content. It all starts and ends with content period. Right? Whether you are setting up a Facebook campaign, launching a new service or adding a ... Read more
The 7 Most Important Local SEO Decisions You Better Get Right Today
7 Tactics To Improve Your Local SEO & Search Rank: 1. Google Local Settings 2. Title Tags 3. Which Directories to Use 4. Getting Google +1’s and Reviews 5. Location, Location, Location (NAP on page) 6. Google Map 7. Mobile When I started my business a while back, Google was still the search engine of choice, but utilizing PPC ads and some dated SEO ... Read more
How You Can Get Free PR for Your Small Business
Free PR for Your Small Business Generating exciting free press for your business is absolutely possible. As you well know, starting and operating a business has many challenges, and maintaining a highly streamlined budget is one key component to success. Often times, every cent matters for a small business and startup. At the same time, spreading ... Read more