Category Archives: Uncategorized

3 New Video Measurement Tools from Google AdWords

In case you missed the news yesterday marketers, Google announced the addition of three new measurement features for AdWords for Video which helps to level the playing field versus their other media analytics.“These metrics give you more insight into how many unique viewers have seen your ad and the average number of times they’ve seen ... Read more

What will happen in 2013?

 According to McKinsey & Company, 2013 is set to be a huge year for businesses and their data. The biggest area set to grow from all of that data is customer relationship management (CRM), with insights, better targeting, and an overall better approach to keeping loyal customers. In fact, McKinsey & Company polled businesses in ... Read more